Marketing in the Digital Era (New Horizons in Management Sciences Book 9) por Zuzana Bacíková

Marketing in the Digital Era (New Horizons in Management Sciences Book 9) por Zuzana Bacíková
Titulo del libro : Marketing in the Digital Era (New Horizons in Management Sciences Book 9)
Autor : Zuzana Bacíková

Descargue o lea el libro de Marketing in the Digital Era (New Horizons in Management Sciences Book 9) de Zuzana Bacíková en formato PDF y EPUB. Aquí puedes descargar cualquier libro en formato PDF o Epub gratis. Use el botón disponible en esta página para descargar o leer libros en línea.

Zuzana Bacíková con Marketing in the Digital Era (New Horizons in Management Sciences Book 9)

With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices – between purchasing online and visiting a store. They pay attention to certain ads and decide to support a person or product on social media channels. This book presents the theoretical principles of digital marketing established to serve research plans, educational purposes and practical applications. It aims to support the terminological demarcation and to further the professional discussion.